GANT, a distinguished lifestyle brand, acknowledges that strength lies in unity as a community and flourishes when embracing diverse perspectives. The brand firmly believes that fostering creativity is integral to growth and evolution, leading to exploration of new paths and inspiring inventive solutions. Curiosity is woven into everything they do, from exploring the world to seeking sustainable solutions, recognizing that questions often hold more significance than answers. The journey towards these endeavors requires courage, enabling them to both dare to fail and endeavor to establish new traditions.
The Evolution of American Sportswear Icons
GANT, a trailblazer in the fashion industry, transformed the global approach to dressing by introducing iconic American Sportswear. Today, the brand continues to defy conventions, crafting garments for individuals characterized by courage, curiosity, and creativity – a collective committed to perpetual learning.
Their Core Values
Curiosity: Never-ending Learning
At GANT, they commit to a perpetual pursuit of knowledge. Curiosity propels their exploration, learning, and wonder, emphasizing the importance of questions over answers.
Creativity: Shaping Growth
GANT is dedicated to creating, innovating, and inventing. Creativity is the catalyst for their growth, whether it involves inventing beloved shirt details, establishing new traditions, or adopting innovative approaches. It is the force that shapes their identity.
Courage: Catalyst for Improvement
GANT encourages the exploration of potential and the willingness to fail. Courage propels them forward, prompting them to step out of their comfort zone. It is the driving force behind their continuous improvement, challenging norms and promoting individuality.
Community: Strength in Unity
Recognizing that they are stronger together, community has been the cornerstone of GANT since its inception in 1949. Embracing diversity, they thrive as a collective, celebrating differences and fostering a sense of belonging.